About
Operator first. Strategist always.
I've spent my career inside consumer brands - not advising from the outside. That's what makes the difference.
I'm Scotty Rill, an eCommerce operator owning and scaling profitable omnichannel growth systems across DTC, Amazon, retail, social commerce, and marketplaces, with direct accountability for P&L, Contribution Margin, and EBITDA outcomes.
I have a proven track record building and operating digital growth engines from early-stage businesses and stagnated growth by aligning brand, performance, product, channel strategy, operations, finance and more into a single, repeatable model that drives durable, profitable growth. I've built and scaled multiple omnichannel growth engines to $650M+ in GMV across 10+ consumer brands that became significant, high-margin revenue streams with direct impact on Contribution Margin (29% to 33%) and EBITDA Margin (18% to 24%)
What I love most is bringing the pieces together: brand, performance marketing, creative, technology, data, operations, finance, and high-performing teams, all aligned around profitable growth and shared P&L outcomes.
By the numbers
$650M+
GMV scaled across brands
10+
Businesses Scaled
5
Channels: DTC, Amazon, Retail, Social Commerce, Marketplaces
What I bring
Omnichannel Strategy
Building integrated growth engines that work across DTC, Amazon, retail, social commerce, and marketplaces based on MoM and YoY revenue goals along with P&L outcomes (net contribution, EBITDA) that fit the needs of the total org.
Acquisition & Retention Expertise
Paid, owned, and earned marketing strategies built to scale efficiently and profitably while building long-term brand equity.
Brand & Positioning
Sharpening brand identity and messaging to drive conversion and loyalty across every touchpoint.
Team & Org Building
Hiring, structuring, and leading marketing teams while managing the agencies and vendors around them.
Let's work together.
I take on a small number of engagements at a time. If the timing is right, let's talk.